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About Us

Want to know more about us? We’re a family-owned and operated company led by two brothers with a track record spanning more than ten years. If you see a problem, we see a solution, so call today!

Company History

Talal Dakkak started the company in 2012 after years of gaining general plumbing experience. Talal felt that the Santa Cruz community needed honest plumbers who delivered reliable results. He started his business under this simple principle, and it caught on quickly.

Thanks to its popularity, Talal soon brought his brother, Moe, on board, and the two have been moving from strength to strength ever since. The community rewarded the brothers with the “Best Plumbing Company in Santa Cruz” for four years running, and the company keeps growing.

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Company Values

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Talal and Moe grew up in a family of small business owners and entrepreneurs. Both brothers saw how to build a business from the ground up. Talal, in particular, knew that he wanted to run his own business from a very young age.

He always envisioned having a family-run company, so inviting his brother to join him fulfilled that dream. Together, the brothers treat their customers like extended family members and ensure that every other team member does so too.

Today the brothers spearhead a winning team of plumbers with residential and business clients across the whole of Santa Cruz County.

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Business Owner’s Story

“Growing up in a family of small business owners and entrepreneurs, I saw what it took to build a business from the ground up. I always imagined owning my own business that was family run and operated. I’ve been so fortunate to have my brother join the team and to serve the community of Santa Cruz County together.”

Talal Dakkak
Founder of Expert Plumbing & Water Heaters, INC.

Testimonials

Why Your Santa Cruz County Neighbors Call Us For Plumbing Repairs

Why Choose Us?

The Santa Cruz County community continuously trusts us with their plumbing needs because:
  • We provide free, accurate upfront estimates.
  • We work with leading brands like Kohler, Delta, and Proflow.
  • Our track record goes back ten years.
  • We follow up on tankless water heater installations and annual service.
  • We provide same-day service to get you back on track as soon as possible.
  • Our fees are transparent and straightforward.
  • We hire background-checked and drug-tested technicians.
  • Our on-time service promise means we always arrive when we say we will.
  • Our team consists of skilled and experienced plumbers.
  • We are BBB-accredited
  • Our members get a 10% discount on all the work we do.
  • We operate during regular business hours, Monday to Friday, and open on Saturdays too.
  • We provide stellar customer service.
  • We offer flat-rate pricing with no surprises.
  • We keep a stock of commonly needed parts to ensure speedy repairs.
  • We offer a 100% satisfaction guarantee.
  • We provide award-winning service every time.
  • We use the latest technology to quickly and efficiently diagnose issues.
  • We are fully licensed and insured.
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